The Need

The Council receives an increasing number of requests for food safety information targeted specifically at from childcare centres, preschools and primary schools requesting food safety information. Such requests come from establishments throughout Australia, ranging from 50 to 800 places for children aged from six weeks to 12 years old.

At the moment only general food safety brochures are supplied. These brochures and posters do not cover specific issues involving 'tinny tummies' such as foods to avoid in packed lunches and the need for scrupulous hand washing due to the vulnerability of young children.

Project Uptake

In the past six months the Council has provided approximately 25,000 brochures and posters to childcare centres, preschools and primary schools, state Departments of Education and organisations involved in promoting excellence in school canteens. Based on the Council's experience the number of requests for such food safety material would at least double if specifically targeted information was available.

As well as being supplied to requesting organisations, the material would be:

• provided to training organisations and community groups
• included on Food Safety Information Council and partner stalls at major conferences, exhibitions and workshops such as Education and Early Childhood Conferences, OH&S Expos, Safety Shows, the National Food Safety Conference and the Food and Wine Show
• included in mail outs to a significant number of the 800 local governments throughout Australia and other organisations participating in National Food Safety Week in November
• available for downloading from the Council's website.
  

The Benefit

With the your organisation’s logo included on Food Safety Information Council information, Your organisation would continue to position itself as a 'best practice' company which cares for the well being of Australia's babies and young children.

The Council's increasing national profile would ensure distribution to audiences with keen and focussed interest throughout Australia.

All mail outs would include a letter signed by the Chairman of the Food Safety Information Council, Dr Michael Eyles, thanking your organisation and highlighting the company's involvement with the Council as an excellent example of corporate citizenship.

Your organisation would also have the opportunity to create an event to launch the material with participation and support from the Food Safety Information Council.

The Cost

The cost of a brochure specifically designed for workplace environments would be approximately $10,000 for a print run of 50,000 or $15,000 for a print run of 100,000.

An A3 poster done in the same style would be approximately $7,500 for a print run of 5,000 or $10,000 for a print run of 10,000.

These figures would include writing, images, review of the material by the Council's Technical Committee, graphic design, printing, and mail out to requesting organisations. A targeted mail out, training videos, and promotional material could be arranged at additional costs.

Your organisation would have the opportunity to review all material before finalisation.