- 86% read use by dates and 88% comply with them,
- 83% read best before dates and 83% comply,
- 66% read storage instructions and 83% comply and
- 69% read cooking instructions and 74% comply.
Considerable improvement since we last asked these questions in 2013
- 19% increase in reading cooking instructions
- 17% increase in complying with them.
Air fryers are becoming very popular with our recent research showing
- 2 in 3 Australians surveyed have an air fryer in their household
- 54% of those using it weekly
- 38% several times a week
- Our research shows that 44% of air fryer owners find these instructions most of the time on crumbed, packaged food
- 44% only find air fryer cooking instructions occasionally on crumbed food.
- It would be highly beneficial if manufacturers listed air fryer cooking instructions on more packaged products
Our media releases were issued through Science Media Centre to 1500 engaged news outlets with177 media items generated, news outsets (print and online) audience 1,344, 030 and a radio and TV audience of 325,036
Look before you cook this festive season and Summer entertaining (16 December 2024)
Learn to love your workplace fridge plus other back-to-work (and school) food safety tips (16 January 2025)
Our TV and radio community service announcements were broadcast on 312 radio stations across 264 markets.
44,840 Radio CSAs broadcast nationally with $761,800 estimated minimum airtime value of the Radio CSAs
TV CSA broadcast nationally on 7, SBS and regional networks $306,000 estimated minimum media value of the TV CSA $11,000 (incl. GST) invested by Food Safety Information Council generated $1,067,800 worth of radio and TV airtime generated by Media Heads which was more than a 97:1 return on investment.
Watch our TV community service announcement
Listen to our radio community service announcements
Listen to our indigenous radio community service announcement with Nornie Bero
Listen to the webinar we did with our member AIFST
Watch us talk about air fryers on TVNZ
Our resources:
Social media tiles, printable posters, web and email banners click here
Our Food Safety Week Stakeholder Social Content Kit 2024 full of tips for social media is now available so you can get involved.
Sample media release adapt this sample media release to show what you are promoting during Australian Food Safety Week click here
Test your knowledge with our ‘Look before you cook’ quiz click here
Register your event whether it is a morning tea or public event let us know what you are doing and if you’d like us to publicise it click here
