Stage 1 of the Campaign about how you can refreeze chicken generated 44 news items with a print media audience of 284,899, broadcast TV and radio audience of 206,200 and online news audience of 10,671. A total audience of 501,770 (note much of the radio coverage was on the National Broadcaster ABC whose stations do not always record audience numbers)
Examples of coverage:
Food Safety News refreezing chicken
Stage 2 of the Campaign about not washing chicken generated 26 news items with a print media audience of 649,028, broadcast (TV and radio) audience of 84,000 and online news sites audience of 550,580. A total audience of 1,283,608 770 (note much of the radio coverage was on the National Broadcaster ABC whose stations do not always record audience numbers)
Examples of coverage:
Food Safety News Washing chicken
Good Food Christmas food safety
Channel 7 Morning Show A/Prof Julian Cox Christmas food safety (about 25 mins in)
The Rural Washing chicken
Daily Advertiser Washing chicken
ABC Radio Perth Washing chicken with A/Prof Julian Cox
Environmental Health Assoc NSW Christmas tips
Beaudesert Times Christmas tips
Batemans Bay Post Christmas tips
Cosmos Magazine Washing chicken
Northern Beaches review Washing chicken
Bendigo advertiser Washing chicken
Illawarra Mercury Washing chicken
Daily Advertiser Washing chicken
Kitchen 9 Washing chicken
Safefood Qld Christmas tips
Environmental Health Australia Christmas tips
Mirage News Washing chicken
PR Wire Christmas tips
Open Forum Christmas tips
Social media coverage exampleshttps://www.facebook.com/page/171929369519196/search/?q=chi%20cken
